Brand · Strategy · Website · Product
A two-person studio. Seventeen years of experience brought to every project, personally.
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Find the one true thing. Build from there.
Marks and systems that work by restraint.
Interfaces that disappear into the experience.
One point of view. Applied everywhere.
The right word. Not more words.
A trusted creative partner, embedded in your team.
Selected Work
Studio
1 Less Design is a design practice founded by Tanvi and Pritam, built slowly and deliberately around the idea that restraint is a design decision, not a limitation. The studio works across brand identity, strategy, and digital product and website design — treating each as part of one system rather than separate deliverables.
The studio works with founders and teams who want their brand, product, and story to move as one coherent thing, not stitched together after the fact.
Leads communication and direction at 1 Less Design. Her instructional design background of 15 years shapes how she works: breaking down complexity, structuring how ideas move from concept to something people can actually use. She’s drawn to clarity over cleverness, and believes good communication is a design discipline in its own right.
Leads design and craft at 1 Less Design, with a sharp eye for aesthetics and visual detail honed through 17 years of experience across brand and design systems. He’s self-trained — a path that’s given him a hands-on, first-principles approach to design rather than one bound by convention.
Every project needs something to carry it. Design is finding the one thing amongst the noise. Everything after it is craft.
Est. 2023 · Currently in Mangalore